Md. Rasedul Hasan
Google & Social Media Ad Specialist- Invrse Marketing LLC
Md. Rasedul Hasan manages performance-focused Google and social media advertising campaigns designed to generate qualified leads and measurable ROI.
He specializes in strategic targeting, conversion-driven ad copy, retargeting systems, and budget optimization—ensuring campaigns deliver profitable growth, not just traffic.
Educational and Professional Background
Educational Background
Md. Rasedul Hasan holds a Master of Business Administration (MBA), providing a strong foundation in marketing strategy, consumer behavior, and business analytics.
Alongside his formal education, he has developed specialized expertise in Google Ads, and social media advertising strategy, focusing on performance marketing, audience targeting, and ROI-driven campaign management. His background combines academic knowledge with practical paid advertising execution across competitive markets.
Practical Experiences
Md. Rasedul Hasan has gained hands-on experience managing Google Ads and social media advertising campaigns across multiple industries. His practical work includes campaign setup, audience research, ad copy development, conversion tracking implementation, and continuous performance optimization.
He focuses on reducing cost-per-acquisition, improving ad relevance, and scaling profitable campaigns through structured testing and data-driven decision-making.
Md. Rasedul Hasan's Professional Certifications & Training
Core Expertise & Specializations
Md. Rasedul Hasan specializes in integrated paid media strategy, backed by hands-on experience across multiple digital advertising platforms and performance-driven campaign management.
Google Ads Strategy & Campaign Management
Keyword research and high-intent audience targeting
Search, Display, and Performance Max campaign setup
Conversion tracking and analytics integration
Ad copy optimization and quality score improvement
Bid strategy management and cost-per-acquisition reduction
Ongoing performance monitoring and campaign scaling
Social Media Advertising
Campaign strategy for Facebook and Instagram
Audience research, segmentation, and retargeting setup
Conversion-focused ad copy and creative direction
Pixel integration and event tracking
Budget allocation and performance optimization
Continuous A/B testing and scaling of profitable campaigns
Paid Media Funnel Alignment
Landing page and ad message consistency
Offer positioning aligned with audience intent
Conversion tracking and attribution setup
Funnel step optimization to reduce drop-offs
Retargeting flow integration across stages
Performance analysis to improve ROI and lead quality
Performance Analytics & Budget Scaling
KPI tracking and performance dashboard analysis
Cost-per-acquisition (CPA) and ROAS optimization
A/B testing for ads, audiences, and bidding strategies
Data-driven budget reallocation toward high-performing campaigns
Scaling profitable campaigns while controlling risk
Continuous reporting and strategic performance refinement
Why He Started Invrse Marketing
In 2021, Rasedul Hasan joined Invrse Marketing with a clear vision: to build a performance-driven marketing structure where paid advertising is guided by strategy, data, and measurable outcomes—not guesswork.
After observing that many businesses were spending on ads without proper tracking, funnel alignment, or ROI clarity, he recognized the need for a more structured approach. Campaigns were generating clicks, but not sustainable growth.
Through Invrse Marketing, he contributes to building an integrated paid media system where targeting, conversion tracking, funnel alignment, and budget scaling work together—ensuring that every advertising investment is accountable, optimized, and growth-focused.
Let’s Grow Your Business Together
If you are ready to move beyond inconsistent ad results and build a structured, performance-driven paid media system, Rasedul Hasan is ready to help.
Book a 30-minute strategy session to review your current campaigns, identify wasted spend, uncover scalable opportunities, and define a clear roadmap for profitable growth.
Strategic Ads. Smarter Spending. Stronger Returns.
Frequently Asked Questions — Invrse Marketing LLC
This usually indicates a disconnect between targeting, ad messaging, and landing page alignment. The traffic may not match buyer intent, or the page may lack clarity, trust signals, or a strong value proposition.
High acquisition costs often result from poor audience segmentation, weak bidding strategy, low-quality scores, or inefficient budget allocation. Structured optimization and data-driven adjustments are required to control costs.
Performance volatility can be caused by inconsistent optimization, algorithm learning phases, audience fatigue, or improper campaign structure. Stability requires controlled testing and disciplined scaling.
Scaling often fails when campaigns are expanded too quickly, tracking is incomplete, or funnel capacity is not optimized. Sustainable scaling requires gradual budget increases, performance monitoring, and strong conversion infrastructure.
Every campaign is built on structured targeting, conversion tracking, and measurable KPIs. I continuously monitor performance data, pause underperforming segments, and reallocate budget toward high-performing campaigns to maximize return on investment.
I manage Google Ads (Search, Display, Performance Max) and social media advertising campaigns across Facebook and Instagram, focusing on conversion-driven objectives rather than vanity metrics.
Paid ads can generate data and leads quickly, often within days. However, consistent optimization and testing over several weeks are required to refine targeting, improve cost efficiency, and scale profitably.
Yes. Campaign performance depends heavily on landing page alignment. I review and optimize page messaging, offer clarity, and conversion flow to ensure ad traffic converts effectively.
Yes. Once campaigns demonstrate stable performance metrics, I implement structured budget scaling strategies while maintaining cost control and conversion efficiency to support sustainable growth.